Why Protect? The Associated Press vs. Frank Shephard Fairey - Intellectual Property - Mondaq Mexico - Mondaq Business Briefing - Books and Journals - VLEX 810961325

Why Protect? The Associated Press vs. Frank Shephard Fairey

Author:Mr Christian Nava
Profession:Iberbrand
 
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The most common option to protect designs to exploit them for industrial or commercial purposes is through the registration of trademarks, which allows the assurance of exclusive exploitations rights in favor of the holder of these distinctive signs.

However, another very convenient option to enforce the protection of such designs is through Copyright; which allows a broad range of options for its application, and (depending on the country concerned and if it is a State party of the Berne Convention) its scope is not limited to one territory and in certain countries is not conditioned to a registration. This protection is also useful to enforce cultural rights and even in politics.

Such is the case of the legal battle between the news agency "The Associated Press" and the renowned urban artist and graphic designer Frank Shepard Fairey. This designer created the world-famous poster of a portrait of the former President of the United States of America, Barack Obama, in shades of red and blue, under the title "HOPE"; which was used during his first run for presidential election in 2008.

This design turned to be famous and became the advertising emblem and symbol of the Barack Obama's campaign, that in fact was created by the artist independently; but in time and with the acceptance of American citizens, it obtained the approval of the Official Obama's Campaign and some people distributed and sold successfully in the market, many t-shirts, posters and other souvenirs with the design.

Despite the above, in January 2009, The Associated Press (AP) claimed economic compensation for the unfair and/or unauthorized use of the photograph on which Mr. Fairey based his design creation, since the press company claimed that the mentioned photograph was taken by former freelance photographer Mannie García, who was hired by The Associated Press, so according to several newspapers, said company...

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